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Become an investing pro in
10 minutes

Youโ€™re in on the Finance Worldโ€™s best-kept secret: investing doesnโ€™t have to be hard. It’s simple โ€” just use Index Funds. They’re Warren Buffet-approved and beat the experts at their own game.

Index Funds bundle hundreds of stocks or bonds together and are a savvy way to invest on autopilot.

Index funds are just better

And if you need proof, here are six good reasons to hop on the index train.


Own everything

Index Funds bundle together every company in a market index like the S&P 500. That means you don’t have to worry about picking the right stocks when you can just own a diversified portfolio with some of everything.

โ†’ Learn how to invest in Index Funds


Outperform experts

Did you know that 9 out of 10 fund managers underperform the market over the long run? Index funds are so efficient that it’s nearly impossible to beat them. Don’t take our word for it, see the data for yourself.

โ†’ View data for Index Funds vs. stock picking


Avoid hidden fees

Management fees are great for advisors, not for you. With low-cost Index Funds, you don’t need someone actively managing your investments and can save tens of thousands of dollars in fees.

โ†’ Check out how fees impact returns


Save time

Don’t waste time researching individual companies. Just buy Index Funds and go back to living life. You can even set up automatic contributions so you never have to think about it.


Take action

Index Funds help you quickly get up and running with a full investing portfolio. Time in the market matters with investing, so it’s worth taking advantage of this as soon as you’re able.


Stay on track

Disciplined investing can be tough when everyone around you is trying to get rich quick. But the data makes it clear that Index Funds will almost always perform better over time if you stay the course.

โ†’ See if you agree with our
investment philosophy

More reasons to choose Index Funds

Just a few smart people who recommend Index Fund investing.

John Oliver

Comedian / political commentator

“Most active funds do no better, and often do worse, than the market over the long term. It’s basically the plot of Charlie and the Chocolate Factory: Stick around doing nothing while everyone else f***s up and you’re going to win big.”

Warren Buffet

CEO of Berkshire Hathaway

“The only way an investor can get killed is by high fees or by trying to outsmart the market.”

Suze Orman

Personal Finance Author

“A total market index fund is a great one-stop-shopping choice that provides you instant diversification among different types of stocks.”

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