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Our values

We believe that investing can be broken down into 3 simple rules.

  1. Invest in passive low-cost index funds.
  2. Invest early and often by setting up automatic contributions.
  3. Hold onto your investments even during economic downturns.

These three rules are 99% of what you need to know about investing. Anyone who tells you otherwise is probably making money off you or is steering you off course whether they mean to or not.

Investing is not hard. Being human in modern times is hard. Most of us weren’t taught how to navigate picking between thousands of confusing financial products and services. Or what information or people we can trust. Or how to regulate our emotions around fear and FOMO when it comes to money.

It took us many years to learn just how easy investing can be. We created this free resource to guide you through the steps so you can be set up for financial success. This is the resource we wish we had when we were starting out.

We hope you find it helpful.